Old test

The shift from exposure to revenue

awesterlind@solidsport.com (Andreas Westerlind) — Thu, 16 Apr 2026 07:30:07 GMT

The sports industry is going through a fundamental shift.

One platform. Total control.

awesterlind@solidsport.com (Andreas Westerlind) — Thu, 16 Apr 2026 07:29:00 GMT

Managing sports content today often means juggling multiple systems.

More reach doesn’t mean more value

awesterlind@solidsport.com (Andreas Westerlind) — Thu, 16 Apr 2026 07:28:39 GMT

For a long time, success in sports media has been measured in reach.

Built for sport. Not retrofitted for it.

awesterlind@solidsport.com (Andreas Westerlind) — Wed, 15 Apr 2026 12:52:03 GMT

Most streaming platforms weren’t designed with sport in mind.
They were built for something else, entertainment, video hosting, or general media, and then adapted.

€25M generated. And we’re just getting started.

awesterlind@solidsport.com (Andreas Westerlind) — Wed, 15 Apr 2026 12:18:45 GMT

Over €25 million has already been generated for rights holders using Solidsport.

Stop renting your sport. Start owning it.

awesterlind@solidsport.com (Andreas Westerlind) — Wed, 15 Apr 2026 12:16:49 GMT

For years, sports organisations have been building their digital presence on platforms they don’t control.
Streaming rights get diluted, revenue is split, and the relationship with the audience is filtered through someone else’s system.